So a beer company decided (no doubt the marketing people are Woke and wanting to show everyone just How Woke they were) to do a publicity stunt and feature a Trans Woman….(dude that wants to be a chick) on a specially printed can of Bud Light.
Now, the backlash was fairly large….Most of their customers are men…..I’d bet 99% straight men…. and few straight men really care for Fake men. They likely don’t care that much, but shove it in their face and they will be repulsed. If your beer brand supports them….not just accepts, but Fetes them, then guess what?
And so it goes. Lots of beer brands. Lots of low(er) calorie beer brands. Direct replacements for your brand.
And it appears that the customers weren’t amused. Sales of Bud Light have plummeted. Whoever came up with the symbolic trans can idea should be….canned.
How is it that less than 1% of the population makes such a difference in marketing decisions?