I mean, I signed up for a flight with Allegiant airlines. Cheap and from an airport that is convenient at both ends of the trip…
In less than 12 hours I got 11 emails telling me all about the great deals that were waiting for me. Not about the flight I already had, but new deals waiting for me.
This will likely affect my use of Allegiant in the future. I was a customer already. Now I probably won’t be again. The marketing department apparently thinks that “annoy our new customer until they get angry” is a good strategy to generate more business.
Is this really a viable marketing strategy? Or does it make people (like me) just ignore and unsubscribe? It’s not like one a month, it is 10 in half a DAY.