Lack of meaningful understanding of the audience?

Do the people that write Radio ads really think that “Get yourself a Covid Vaccination for Christmas” is really an effective tagline?

How about the people that authorize payment for it to be aired?

If this is the level of competency the administrators of our Public Health departments demonstrate, then I certainly don’t with to hear about anything that they recommend.

Look: at this point, anyone who wants to be jabbed has done so. Nearly all that can be convinced to get jabbed have been convinced. Certainly messages like the above ain’t gonna work on the folks that are left.

2 thoughts on “Lack of meaningful understanding of the audience?

  1. Doomed to failure from the start, but gotta spend those $$$

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