Not only Alissa Heinerscheid the marketing exec. BUT ALSO HER BOSS.
“Leave of Absence” my ass.
The sales figures must be tanking even worse that I expected. Beer drinking men don’t like their chicks to have dicks….. Apparently not only Bud Light, but Budweiser as well is suffering greatly.
Again, why trash a big part of your customer bases’ sensibilities for at most a half percent of the population overall? (You’d think they’d have learned from Gillette a few years ago and from M&M’s just last year not to piss off the majority of their customer base….)
I think the only real way that Bud fixes this is to fire everyone that was in the decision tree for this decision and PUBLICLY repudiates their decision to pander to the Transvestite segment of society…..Otherwise, they might as well just give up on selling much Bud Light and plan to reuse the bottling plants and brewing vats for another brand……
(losing the 1% of sales from the trans community won’t make much difference, but making amends to the real market might help fix this)