You can always buy a Pelican Cooler…Still expensive, but not nearly as much as a YETI….Plus, made in the USA.
I still think these sorts of coolers are massively overpriced for the performance they give, but hey, it’s your money.
ETA: YETI claims this is all a misunderstanding and they are just getting rid of an old discount program.
But their main customer demographic is “Outdoorsey” liberal millenials…and the timing is very suspicious.
If it looks like a duck…..